Build Brand Awareness with Custom Gift Cards for Business | American Express®
Gift Cards

Build awareness for your brand with Custom Gift Cards for Small Business. Create a memorable shopping experience with custom company Gift Cards from Amex.

February 24, 2025

Small Business Spotlight: Building Brand Awareness with Custom Logo Gift Cards

As a small business, you have a budget to maintain, but promoting your company is also a priority. Build brand awareness with a custom American Express® Gift Card. Give a custom Gift Card to customers, potential clients or partners for a memorable gift with benefits for your company and the recipient. Make it even more unforgettable by customizing it with your logo.

Elevate Your Brand with Custom Gift Cards for Small Businesses 

American Express makes It easy to create a custom Gift Card for recognizing employees, welcoming customers, or celebrating partnerships. There are a few easy ways you can create a branded Gift Card for all occasions:  

• Design a Full Card Image: Create a custom Gift Card by designing and uploading a full card image* that incorporates your logo with brand colors. Choose the Card value from $25-$3,000 and send these one-of-a-kind Gift Cards or hand them out in person. 
• Add Your Logo: You can simply upload your logo to place on a custom Gift Card and select from a variety of colors or patterns to create a professional, polished design. Recipients remember your brand when they use their Gift Card virtually anywhere American Express® Cards are accepted in the U.S. 
• Incorporate Additional Customization Options: You also have the option to select or write a card message* for a personal touch on your custom Gift Card. It’s a perfect time to say “Congratulations,” “Thank You” or a unique sentiment for a truly special gift. If you’re sending a gift directly to a contact, you can also write a gift message* to accompany the Gift Card.  

Order Custom Company Business Gift Cards to Build Your Small Business 

Your custom business Gift Card can be used as part of your strategy to interest and retain customers and employees. It’s an easy way to make a personal connection and a lasting impression. 

Thank New and Loyal Partners  

Welcome new customers and clients or honor long-time business partners with your custom business Gift Cards. Sending a note with a Gift Card enclosed shows true appreciation for their support and fosters continued loyalty. 

Attract Potential Clients 

For an introduction or an invitation to meet a new client, deliver a Gift Card to them after your meeting to initiate a new partnership with your small business. 

Recognize Employees  

Use your custom business Gift Card for employee appreciation days, to celebrate anniversaries or to toast to other special milestones. Use all the personalization options to create a custom Gift Card that represents your company. 

Incorporate Custom Gift Cards in Year-Round Promotions 

Personalized Gift Cards for small business are perfect options for customers looking for effective and budget-friendly ways to promote their business. The flexibility and versatility of American Express Gift Cards make them an ideal gift for any occasion at any time of year.  

*Subject to Message and Image Guidelines.